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Dentsu creative

account management&strategy intern

This past summer I had the amazing opportunity to intern at Dentsu Creative. I spent the summer working on the Northrop Grumman account and helped out a little bit on the Crayola account. I began the internship as an account management intern but, after a few weeks, realized that I may be more interested in strategy so I spent the last few weeks working with two strategists as well.

Responsibilities

Account Management:

Conduct social listening across all social media platforms
Report engagement on influencer posts
Attend internal and client meetings
Email clients various weekly reports
Formulated creative briefs
Assisted executive producer with closed captions and scripts

Strategy:

Provided supplemental statistics for the strategy team to insert in storytelling decks
Researched competitors and formed POV's on their position in the landscape
Reported on most popular content and researched casual factors

work examples

Click the buttons below to see some of the work I did during the internship. The examples include statistics I found for a client deck for Crayola, social listening for Northrop Grumman and my final project where I summarized what the internship taught me.

Statistics

Social listening

Intern Project

Delilah designs

a story on fast fashion told by a small business owner

Last year I created a mini documentary about my friend Delilah and her knitting business. In the story I focused on the contrast of fast vs slow fashion through the eyes on a small business owner.

Click below to see a more detailed overview I created of the digital story.

click for more on the story

Mini documentary

heelprint communications

account executive

Heelprint communications is student run communications agency within the media and journalism school at UNC. The agency acquires multiple clients at the beginning of the semester and the students who get elected to be in the agency are divided into groups and assigned to one account. The students then spend the year working with the client on a certain goal.

Last year I joined the agency and my client was a small local coffee shop called Gray Squirrel Coffee. We were tasked with revamping their social media in hopes of increasing engagement and generating more traffic to their website where they sell merchandise and beans. Additionally, the owner wanted people to know that they roast their own beans in house and have an in house bakery.